Setting Up Secure Tags

AerServ recommends that all publishers review and update their tags to ensure their setup is correct and to maximize their ad impression revenue.

If a publisher continues to send secure ad requests from a non-secure website or app, they could be limiting the amount of filled ads they receive and earning less revenue.




  • It is important that publishers request ads using the correct protocol for their website or app - secure (https) or non-secure (http). Secure ads must be requested for a secure (https) website or app, but secure ads do not need to be requested from a non-secure website or app. If a secure website or app attempts to display non-secure ads then they will not display. A non-secure website or app is able to display both secure and non-secure ads.
  • Feel free to reach out to your account manager with any further questions.



Publishers With Secure Sites/Apps


A publisher running a secure website or app should only make secure ad requests to ensure that they are only receiving secure ads.



Publishers With Non-Secure Sites/Apps


A publisher running a non-secure website or app should request non-secure ads even though they are able to display both secure and non-secure ads.

The reason why they should make a request for non-secure ads is to maximize their fill rate. When AerServ receives a secure ad request they notify their buyers that they only want secure ads returned. Although many buyers can provide secure and non-secure ads, they typically have more non-secure ads available than secure ones, so if a buyer receives a request for only secure ads they usually have less inventory of secure ads and the fill rate will be lower.



Publishers Running JS Tags


If the publisher is running banner javascript tags then a good solution is to implement protocol relative tags. These tags do not include the (http) portion of the URL, but use whatever protocol (secure or non-secure) the webpage or app uses to make the ad request. The benefit of these tags is that publisher does not need to know if their website or app is secure or non-secure, the correct one is automatically detected and used in the ad call.


A protocol relative tag looks like the following:

<script src="//"></script>


The specific tag for each publisher can be found in the AerServ UI.


Publishers Running Video Tags


* Please Note: If the publisher is running video tags, then the relative protocol option is not available because the full URL must be specified. AerServ recommends that publishers use the non-secure URL unless they know for sure that they need a secure tag.


The video tag URL can be found in the AerServ UI and is similar to the following:" rel="nofollow">



Where to Update Tags




1)  Login to the AerServ Platform  →

2)  Go to the Integration Tab  → 

3)  Update Your Tags!




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