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Mobile Banner Tag Integration

 
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Overview:

The AerServ mobile banner tag is intended for publishers that would like to integrate banner ads into their mobile properties, and are not able to integrate the AerServ SDK. The mobile banner ad tag is a small piece of JavaScript code that displays a mobile banner ad.

 

 

Ad Tag Types

AerServ offers multiple mobile banner ad tag types outside of the SDK.  We strongly recommend publishers integrate via JavaScript to fully maximize their revenue opportunities. 

 

Example JavaScript Tag

<script src="//ads.aerserv.com/as/?plc=xxxx&key=1&cb=&adid=&lat=&long=&dh=&dw="></script>

 

Example Iframe Tag

320x50

<iframe src="//ads.aerserv.com/as/?plc=XXXX&key=2&cb=&lat=&long=&url=&ua=&ip=&locationsource=&age=&yob=&gender=&mraid=&coppa=&pchain=" frameBorder="0" border="0" scrolling="no" width="320px" height="50px"></iframe>

 300x250

<iframe src="//ads.aerserv.com/as/?plc=XXXX&key=2&cb=&lat=&long=&url=&ua=&ip=&locationsource=&age=&yob=&gender=&mraid=&coppa=&pchain=" frameBorder="0" border="0" scrolling="no" width="300px" height="250px"></iframe>

 320x480

<iframe src="//ads.aerserv.com/as/?plc=XXXX&key=2&cb=&lat=&long=&url=&ua=&ip=&locationsource=&age=&yob=&gender=&mraid=&coppa=&pchain=" frameBorder="0" border="0" scrolling="no" width="320px" height="480px"></iframe>

 

 

 
Please Note: 
For publishers using a third party SDK, we do not allow iFrame tags to be used.
JavaScript tags must be used.

 

 

Integration Options

AerServ offers multiple mobile banner integration options outside of the SDK. 

 

Direct on Page

Publishers not using an adserver have the option of trafficking the mobile banner tag directly within the page code of their mobile website or app.  This is not the suggested or ideal integration as the publisher will have less control over delivery.

Adserver

The mobile banner code can also be placed within an adserver to give the publisher additional flexibility, but testing needs to be done to ensure it works properly within your adserver.

PLC

The JavaScript code provided to each publisher contains a Placement (PLC) number that is unique to each publisher account and has ad campaigns assigned just for their site.  A PLC is a unique ID that is used to retrieve ads for a particular site and placement created within the AerServ platform. Your PLC can be found within the Inventory section of the AerServ platform.

Please reach out to your Account Manager with any questions regarding your PLC or how to obtain it. 

Passback Tags

In the event that AerServ cannot fill a banner request, we are able to "pass back" the impression to your adserver via a "passback tag".  This is a recommended step as it allows AerServ to send the ad request back to the publisher, allowing the publisher to monetize the request somewhere else within their system. 

Please contact your Account Manager for help setting up passback tags.

Macros

Keys=Macro are separated by "&" in the ad tag URI. And should be placed after the "key" key=value

 It is important that each publisher using a third party adserver notifies AerServ regarding the macros they are able to populate and pass through.

If integrating at the tag level, please replace our internal macros with your server macro's.

 

Parameter Overview

 
 PARAMETER  DESCRIPTION EX. VALUE  MOBILE WEB  IN-APP  BANNER/VIDEO  DATA TYPE

adid

Advertising ID - Unhashed Apple IDFA or Google AdId

bbd606b1-32ab-4a1e-
b2aa-5771ad804430

 N/A Required   Both  String
age

Age Demographic Information

22 Optional Optional  Both Integer
appname Application Name Tien%Len%Online N/A

Required 

* Passing a application name is required. However, if you have set up your app in the AerServ platform using an Apple App Store URL or Google Play Store URL,AerServ can extract the application name from our system and you are not required to pass it in your ad request.

 Both 

String (encoded)
appversion

Application Version

1.5 N/A

Optional

 Both

String

bundleid

App Bundle ID

com.popcap.ios.BejBlitz

N/A

Required

Passing a BundleID is required. However, if you have set up your app in the AerServ platform using an Apple App Store URL or Google Play Store URL,AerServ can extract the BundleID from this field and you are not required to pass it in your ad request.

 

 

 Both

String (encoded)
carrier

Cell carrier

Verizon

N/A

Optional

 

 Both

String (encoded)

cb

A unique number generated (guid) to prevent a browser from caching the ad and to ensure a unique call to the server for each ad. This macro helps eliminate discrepancies with outside servers

 

46170

 Required  Required  Both   String
coppa 

Indicates if your app requires COPPA regulation. COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age.

Values: 1=yes , 0=no

 1  Optional  Optional  Both  Boolean
ctm1

Custom value pub would like to pass.

Foo   Optional  Optional Both   String
ctm2

Custom value pub would like to pass.

 Foo  Optional  Optional  Both  String
dh Device screen height.  480  Optional  Optional  Both  Integer
dnt

Do Not Track .

Values: 1 - for do not track is enabled, 0 - for allow to track

 1  N/A Required  Both  Boolean
dw

Device screen width.

320 Optional Optional Both Integer
gdpr

Flag to signify whether the request needs to be treated under gdpr compliance. Omission indicates compliance is unknown.

 1,0  Optional  Optional  Both Boolean 
gdpr_consent  

Flag to signify that the end user has given consent to use and process their data. Omission indicates no consent.

 1,0  Optional Optional   Both Boolean 

gender

Gender demographic information.

Values: male, female

male Optional Optional  Both String

inttype

Device ID Type.

Values: 1 - Mobile/Tablet, 2 - Personal Computer, 3 - Connected TV, 4 - Phone, 5 - Tablet

 1 Optional  Optional  Both Integer

ip

Client IP Address

123.456.78.9

Required Required  Both  String

key

Response type from the server.

1(js), 2(html), 3(for JSON)

Required Required  Both Integer

lat

Latitude of Device

33.58

Optional  Optional  Both  Float

locationsource

Origination of Lat/Long.

Values: 1 - GPS, 2 - Derived from IP

1

Optional   Optional  Both   Integer
long Longitude of device  117.73 Optional Optional  Both  Float
make Device Make apple Optional Optional  Both String (encoded)
model Device Model iPhone 7 Optional Optional  Both String (encoded)
mraid

MRAID Flag

1 = allow MRAID

0 = do not allow

1,0 Optional Optional Banner  Boolean
network

The connection your device is using

 wifi, carrier N/A Optional Both   String (encoded)
os Operating System iOS Optional Optional  Both  String (encoded)
osv Operating System Version 10.1 Optional Optional   Both  String
pchain

TAG payment chain.

ex. pchain=[PCHAIN]

123:xyz Strongly Recommended Strongly Recommended  Both String (encoded)
pl

Indicates whether the call is for a preloaded ad.

Values: 0 designates a call for an ad that will be displayed right away, 1 designates a call made to preload an ad

1 N/A Required  Both Integer
plc

plc - the PLC number sets the width and height

1000308 Required  Required  Both Integer
site_appstore_id

Apple appstore ID

123456789  N/A

Required for IOS

 

Both

Integer
siteurl  App Store URL

https://itunes.apple.com
/us/app/tienlenonlinefree/

 N/A

Required 

* Passing a app store URL is required. However, if you have set up your app in the AerServ platform using an Apple App Store URL or Google Play Store URL,AerServ can extract the app store URL from our system and you are not required to pass it in your ad request.

Both 

String (encoded)

type 

Device Type.

Values: phone, tablet

 Tablet Optional  Optional  Both  String
ua Client User Agent

Mozilla%2F5.0%20
(Linux%3B%20Android%
204.0.4%3B%20Galaxy%
20Nexus%20Build%
2FIMM76B)

Required Required  Both String (encoded)
url

The full page URL where advertisement will be displayed

 

http://www.eonline.com
/news/entertainment

Required N/A  Both String (encoded)
 

vpaid

 

VPAID flag set this if you would like or dislike VPAID ads.

Values: 1=allow, 0=do not allow

1 Optional  Optional Video  Integer
vph  

Video player height

480 Optional Optional Video Integer 
vpw Video player width 360 Optional Optional Video Integer
yob Year of birth demographic information 1985  Optional Optional Both Integer

 

Headers:
If sending an IP through the ad request parameter (i.e. http://ads.aerserv.com/as/?plc=[PLACEMENT]&key=2&ip=xxx.xx.xxx), make sure the same IP value in the ad request parameter is contained in the request headers for the IP

 

 

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