The simple answer is no, you don't have to! We offer publishers other methods of integration including:
- VAST tag for video ads
- API (Contact your account manager)
Integrating our SDK, however, will provide you the full capability that AerServ can provide. Currently, we support both Android and iOS SDKs.
Please keep in mind that app publishers who elect not to integrate the SDK will be missing out on:
- Higher fill rates due to technology and campaigns
- Cross ad-type waterfalling capabilities
- Higher CPMs due to enhanced campaign targeting and interactive ad units