How to Set Up Mobile Theory as an Ad Source

Ad Source Details

Ad Source:

Ad Formats Supported:

aerWall: Video


Ad Type: Video
Ad Source Type:
Server to Server
Sign up Page:
Support Page:

How to Set Up the Mobile Theory Ad Source

Step 1: Log on to and click on the Ad Sources link at the top of the page

Step 2: Click the + or the Add New Ad Source button on this page:

Step 3: Enter a Name for the ad source (example: Mobile Theory Banner)

Step 4: Select Banner HTML or Interstitial HTML in the Ad Type drop down menu

Step 5: Select Mobile Theory as the ad source

Step 6: Enter the following fields that are specific to the Mobile Theory ad source:

Optional / Required
partner_id The unique partner ID supplied by Mobile Theory.  This ID will be associated with your Mobile Theory account, and may be shared across your apps and PLCs. Required
site_id The unique side ID supplied by Mobile Theory.  This ID will be specific to your app. Required  

Step 7: Enter estimated CPM (example: 3.50)

Step 8: Select desired Placement

Step 9: Select Country or DMA targeting

Step 10: Select Device targeting

Step 11: Set Priority (lower the number, higher the priority)

Step 12: Click Save

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