Why does my fill rate change over time?

Fill Rates can fluctuate based on several variables, some examples are included below

  • An advertisers campaign completed it's goal, has been modified/changed, or has reached the end of the flight date. 
  • Demographic of the Users has changed.
  • Geographic of the Users has changed.
  • Performances (Click Through Rate, View Through Rate, Conversion Rates) 

For more information contact your account manager. 

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