Ad Source Details:
- Ad Source:
- Ad Formats Supported: Video, Banner HTML
- Ad Source Type: Server to Server (S2S)
- Website: http://www.conversantmedia.com/
- Sign Up Page: https://admin.valueclickmedia.com/corp/signup?country_id=1&which_form=pub_intro
- Support: http://publishersupport.conversantmedia.com/
- Non-RTB
- RTB
How to Set Up the Conversant Non-RTB Ad Source
Note: the Conversant Non-RTB Ad Source has been marked for deprecation and at some point in the future all existing Conversant Non-RTB ad sources will be transitioned to the Conversant RTB ad source and the Non-RTB option will no longer be offered.
Step 1: Log on to http://platform.aerserv.com/ and click on the Ad Sources link at the top of the page
Step 2: Click the + or the Add New Ad Source button on the page
Step 3: Enter a Name for the ad source (example: Conversant Video)
Step 4: Select Conversant as the ad source
Step 5: Select Video or Banner HTML in the Ad Type drop down menu
Step 6: Enter the following fields that are specific to the Conversant ad source:
| FIELD | DESCRIPTION | REQUIRED/OPTIONAL |
|---|---|---|
| Unique Publisher App ID (SID) |
Unique Publisher Application ID assigned by Conversant. * Please note that you will need to select the specific SID value associated with the app placements you bind to this ad source. |
Required |
Step 7: Enter estimated CPM (e.g. 3.50). This value is used as the default CPM, not the floor.
Step 8: Select desired Placement to bind this ad source to
Step 9: Configure Country or DMA targeting
Step 10: Configure Device targeting
Step 11: Click Save
Locating the Conversant Credentials
Step 1: Navigate over to the SITES & APPS (1) page
Step 2: Locate the desired app/site; You will find the associated Unique Publisher App ID (SID) in the first column
How to Set Up the Conversant RTB Ad Source
Step 1: Log on to http://platform.aerserv.com/ and click on the Ad Sources link at the top of the page
Step 2: Click the + or the Add New Ad Source button on the page
Step 3: Enter a Name for the ad source (example: ConversantRTB Video)
Step 4: Select ConversantRTB as the ad source
Step 5: Select Video or Banner HTML in the Ad Type drop down menu
Step 6: Enter the following fields that are specific to the ConversantRTB ad source:
| FIELD | DESCRIPTION | REQUIRED/OPTIONAL |
|---|---|---|
| Auction Type |
Please select from First or Second Price Auction. |
Required |
| Conversant Display Manager |
Conversant provided value. Enter the following value based on the integration type: |
Required |
| Unique Publisher App ID (SID) |
Unique Publisher Application ID assigned by Conversant. * Please note that you will need to select the specific SID value associated with the app placements you bind to this ad source. |
Required |
Step 7: Enter estimated CPM (e.g. 3.50). This value is used as the default CPM, not the floor.
Step 8: Select desired Placement to bind this ad source to
Step 9: Configure Country or DMA targeting
Step 10: Configure Device targeting
Step 11: Click Save
Locating the ConversantRTB Credentials
Step 1: Navigate over to the SITES & APPS (1) page
Step 2: Locate the desired app/site; You will find the associated Unique Publisher App ID (SID) in the first column
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