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How to Interpret the Dashboard

 

 

Section      
Details

Ad Performance & Earnings 

    • This section allows publishers the ability to visually examine their 7-day, Month to Date (MTD), and Real Time trending illustrated in the graphs, for "Ad Opportunities" "Fill Rate" "Impressions" "eCPM" and "Revenue"
    • The toggles at the top of the section controls both the Ad Performance and Earnings graphs
    • Each data point within the graph can be hovered over to view more detailed information about the performance within a specific date
    • 7-day is defined as previous 6 days + intraday 
    • MTD is defined as the 1st of the month through current intraday

Percentage % Change & Forecasting

    • This section allows publishers to view 7-day and MTD for "Ad Opportunities" "Fill Rate" "Impressions" "eCPM" and "Revenue" within their respective widgets
    • The toggle between 7-day and MTD is located at the top of the page. This configuration will update all the widgets on the right hand column
    • Within each widget, you can view each breakdown by Ad Product (aerWall, aerVideo, and aerBanner)

Top Ad Sources & Placements

    • These tables provide insight on top performing Ad Sources and Placement per account
    • The sorting logic is based on revenues earned: highest on top
    • There are individual toggles to view by 7-day and MTD
    • Each view provides % change from prior 7-day and MTD

 

Other important notes regarding your dashboard:

  • aerMarket data is provided in real-time for Video activities only
  • aerMarket data should be used solely as estimates, as they are subject to change. Final numbers will be sent to you by your account manager at the end of each calendar month.
  • If you have active mediated ad sources, these activities will post in these section, intraday. For more information regarding mediated ad sources, please click here.

 

 

Update Regarding Our Reporting Service

AerServ has recently implemented a throttling mechanism to the reporting service that powers the platform dashboard page, platform reporting console, and reporting APIs. To help with the overall stability of our platform AerServ implemented a threshold for each publisher account on how much data can be extracted in a 10 second duration. If there are too many simultaneous reporting queries coming from the platform or the API that exceeds our threshold during that 10 second interval, the UI will alert the publisher to try again shortly. Within the API, you will receive an error message that would look like the following:

{"error": "Request has been throttled. Publisher 214 has requested to use 30 of maximum 20 RSUs in the time range of 10s"} A status code of "429" will be returned as a response from the reporting API if the publisher has reached their reporting threshold.

 

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