How to Set Up OpenX as an Ad Source

Ad Source Details:

*In order to take advantage of dynamic pricing from OpenX, please contact your OpenX representative and request that they enable 'pub_rev' to be passed in the response.


How to Set Up the OpenX Ad Source


Step 1:   Log on to and click on the Ad Sources link at the top of the page

Step 2:   Click the + or the Add New Ad Source button on the page

Step 3:   Enter a Name for the ad source (example: OpenX Video)

Step 4:   Select OpenX as the ad source

Step 5:   Select Banner HTML or Video in the Ad Type drop down menu

Step 6:   Enter the following fields that are specific to the OpenX ad source:


Ad Unit ID A numerical string assigned by OpenX. Required
Delivery Subdomain

The subdomain found in your OpenX ad unit's setting.

Video Width For Video ad type only. Optional
Video Height For Video ad type only.  Optional


Step 7: Enter estimated CPM (e.g. 3.50). This value is used as the default CPM, not the floor.

Step 8: Select desired Placement

Step 9: Select Country or DMA targeting

Step 10: Select Device targeting

Step 11: Click Save


Locating the OpenX Credentials




Step 1: Click the Inventory tab in the navigation bar

Step 2: Select the desired Account from the list

Step 3: Select the desired Site/App from the list

Step 4: Select the desired Ad Unit (Placement) from the list

The (1) Ad Unit ID, (2) Subdomain, and (3) Video Width/Height can be found on this page. 

For the Subdomain field, enter the text before the '' portion of the domain.




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