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Integration for Mobile Web Inventory

Background:

AerServ fully supports Mobile Web inventory from publishers for both Monetization and Mediation.

Ad Products:

  • aerBanner
  • aerVideo

Integration Options:

  • API
  • S2S

 

Table of Contents

 

Setting Up Your Mobile Web Inventory

To prepare for integration, please set up your mobile website within the AerServ platform. For detailed instructions, please see the "Mobile Web" tab in the How to Set Up Your Inventory document.

 

Integrating Static Ads

aerBanner-2.png

✓  Traditional Banner Ads
✓  Full Screen Interstitial Ads

 

  1. To integrate these types of static ads into your mobile web inventory, select the aerBanner Ad Product after you've added your app into the AerServ UI. Please note that the aerWall ad product is ONLY for SDK placements.
  2. Publishers can integrate our JS tags directly on their page, or in their ad server of choice.  

 

FOR MONETIZATION

Publishers can integrate JS tags or our API and get banner or interstitial demand from aerMarket.  

FOR MEDIATION

Publishers can integrate JS tags or our API and get banner or interstitial demand from aerMarket, existing S2S connections, and other JS tags they mediate. 

No SDK demand partners are available, but we have 13+ S2S partners for you to mediate to from our platform.

  

 

Integrating Video Ads

aerVideo.png

✓  Video Interstitial Ads
✓  Pre-Roll Video Ads
✓  300x250 Video
✓  Outstream Video

 

  1. To integrate these types of video ads into your mobile web inventory, select the aerVideo Ad Product after you've added your app into the AerServ UI.
  2. Please note that this WILL NOT include a video player, so it will require the publisher to separately integrate a video player into their mobile web environment to play the ads, and any video content they wish to display. Publishers can integrate our VAST tags into a video player, or in their ad server of choice.  
  3. Publishers can integrate our JS tags directly on their page, or in their ad server of choice. 

 

FOR MONETIZATION

Publishers can integrate VAST tags or our API and get video demand from aerMarket.  

FOR MEDIATION

Publishers can integrate VAST tags or our API and get video demand from aerMarket, existing S2S connections, and other VAST tags they mediate.

No SDK demand partners are available, but we have 13+ S2S partners for you to mediate to from our platform.

 

 

Mobile Web FAQ

 

   What is aerMarket's performance (fill rate / CPM) for Mobile Web?

Results will vary based on the specifics of the integration and publisher inventory.

 

If you're looking to increase performance, we suggest taking advantage of mediation and tapping into the 13+ S2S partners we offer.

 

 
Get Started with Mediation for Mobile Web Inventory
Get more demand, more competition, and higher fill rates by adding more ad networks to your stack. aerMarket demand is already included!

Check out the networks that support Mobile Web here.

 

 

    If I am using a header bidding wrapper/container, can I slot AerServ in?

Most likely, no.  It depends on the response format that the header bidding container/wrapper requires. Please consult your account manager, as we will have to write a custom adapter in such a case.

 

     If I am not using a header bidding wrapper/container, can I use AerServ for that?  

We do not have a header bidding wrapper contained, so if you call us in the header of the webpage, we would not display an ad.

 

    What ad networks are supported for Mobile Web mediation?

Please see our list of supported ad networks here.

 

    Will the AerServ unified auction work for Mobile Web?

Absolutely – all of the benefits from the OpenAuction system are available for mobile web publishers.

 

 

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